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404 – brand concept

AMFI 2016

Amfi second year project – Triptych, is a project that connects branders, designers and managers to develop a fashion brand concept. This concept called 404, was based on the vision that disruption and innovation is the key to intractability. By creating a glitch in the system, it will slip through the cracks of society.

This dynamic streetwear brand uses innovative materials that will protect the wearer from radiation and electronic waves. Hence, the wearer stays untraceable in a society that is based on information overload. 

I focused on the concept development and the 3D presentation.

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