A sports brand concept.
The brand NOTTIC is based on the idea that the rhythm that exercising brings, creates the ultimate focus; everything goes silent, the focus lies on the body and mind.
This fashion brand helps young urban professionals to find this focus and escape to a space for the ultimate relaxation.
NOTTIC was created by Sanne van beek, Loes Kleijngeld and Iris Mateboer. The final product contained a sponsored magazine, a concept book and an in depth target audience study.
Styling: Sanne van beek, Loes Kleijngeld, Iris Mateboer
Creative direction: Sanne van beek, Loes Kleijngeld, Iris Mateboer
Photography: Kaming Yan
Make-up: Iris Mateboer