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Irismateboer@hotmail.com

Nottic – Brand concept

AMFI 2017

A sports brand concept.

The brand NOTTIC is based on the idea that the rhythm that exercising brings, creates the ultimate focus; everything goes silent, the focus lies on the body and mind.

This fashion brand helps young urban professionals to find this focus and escape to a space for the ultimate relaxation.

NOTTIC was created by Sanne van beek, Loes Kleijngeld and Iris Mateboer. The final product contained a sponsored magazine, a concept book and an in depth target audience study.

shoot credits:

Styling: Sanne van beek, Loes Kleijngeld, Iris Mateboer 

Creative direction: Sanne van beek, Loes Kleijngeld, Iris Mateboer

Photography: Kaming Yan 

Make-up: Iris Mateboer   

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